How can secondary research support primary research

There are many sources from which relevant data can be collected and used, unlike primary research, where data needs to collect from scratch. A minimum expenditure is associated to obtain data.

The data that is collected through secondary research, gives organizations or businesses an idea about the effectiveness of primary research. Hence, organizations or businesses can form a hypothesis and evaluate cost of conducting primary research.

Secondary research is quicker to conduct because of availability of data. It can be completed within a few weeks depending on the objective of businesses or scale of data needed. Although data is readily available, credibility evaluation must be performed to understand the authenticity of the information available. Not all secondary data resources offer the latest reports and statistics. Even when the data is accurate, it may not be updated enough to accommodate recent timelines. Secondary research derives its conclusion from collective primary research data.

The success of your research will depend, to a greater extent, on the quality of research already conducted by primary research. Learn More: The complete guide on market research surveys. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. Survey software Leading survey software to help you turn data into decisions.

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Workforce Powerful insights to help you create the best employee experience. Secondary Research- Definition, Methods and Examples.

Secondary Research: Definition Secondary research or desk research is a research method that involves using already existing data. Following are popularly used secondary research methods and examples: 1. Research is based on data collected from previous researches. Primary research is based on raw data. Depending on the research questions, there may or may not be information available that provides concrete answers.

If there is not enough information from past studies, it may be necessary to funnel time and money into primary methods of research.

Subsequent primary research, when necessary, should be planned out carefully in advance. The specific nature of answering questions tailored to individual needs is one reason why primary research is valuable.

Timeline and budget restrictions may be limiting factors for primary research, but planning ahead is worthwhile for the valuable information that this method can provide. GeoPoll is a leader in facilitating remote, mobile data collection in emerging markets. The complicated process of connecting with survey respondents is made simple and fast for GeoPoll partners. From planning, through execution, and finally the evaluation of results, GeoPoll has expert staff to provide guidance on best practices and insights on findings.

Let GeoPoll help your research team get the most out of their next project. Contact us today to learn more! Our Services. Consumer Research. Different databases may contain different types of sources. When you are conducting research you need to consider what types are most likely to contain the type of information you need to answer your research question.

Depending on the database you might find books, magazine articles, trade publication articles, scholarly journal articles, documents, newspapers, videos, audio clips, images, et cetera. For the purposes of your Nursing research we will focus on sources that are primary research studies. Before you can do that, you need to know the difference between primary research and secondary research, how to identify which one you are looking at when you evaluate a source that you find and why the emphasis gets placed on using primary research studies.

Secondary Research: This is when an author of the source you are using gathers existing data, usually produced by someone else, and they then report, analyze or interpret that other person's data.

Note: In some fields, such as nursing and medicine, the line between primary research and secondary research can blur. Well done systematic reviews and meta-anaylsis, while using data generated from other peoples' research, can sometimes be used as primary research to identify patterns and trends. It is also often used in other types of resources such as non-research based articles, books, documentaries, et cetera to provide background information that ties back to primary research that the person using the source can locate if they want to see the actual primary research study.

The further away the reader gets from the original research source, the more likely the reader will lose or misinterpret the original context of the data being used. I publish a research study primary research in that is focused on parent monitoring of there child's cell phone usage. How accurate is the context in which you interpret my data? How accurate is the context of the data for the person who reads your literature review? By the time you are using my data from the secondary resource neither you or your reader have any idea that this was a study of participants, that it was focused in only one state, or that it included data for those with a phone as to whether they have their own phone plan or on their parents' plan.

Any of the above sources may also be peer-reviewed, meaning that the content is reviewed by other professionals in the field before it is published. Peer-reviewed, scholarly journals are considered to be high quality and often are a requirement in your research assignments because they are produced by experts and professionals in the field and all primary research articles are put through a peer-reviewed vetting process that is detailed by the journal publisher.

It is also where professionals in the field in turn tend to publish their research for those same reasons.

If you're starting a new business , launching a new product, or opening a new location for your large or small business, market research is essential for your success. There are two core forms of research: primary research and secondary research. Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you—if you're on a tight budget—or by a research firm that you hire for the project, usually a firm that comes recommended by a colleague.

The research can include focus groups , surveys , interviews, and observations. Unlike other forms of research, where you apply the work of others to your business, primary research aims to answer questions relevant solely to your company.

For instance, if you are launching a new website and want feedback regarding its design and efficacy, the research firm you retain would share the site with focus groups in order to gauge their responses to the website.

This works well because strangers have no vested interest in your website. Primary research gives you a lot of specific results. For example, a focus group would be asked specific questions that you help design so the information is very targeted to your needs.

Also, the research firm would use statistical models to come up with a sample group that is representative of your target audiences, making it very relevant to your business needs. Primary research provides two basic forms, exploratory and specific. Exploratory research does not aim for specific results or data points. It is more open-ended.